JC Penney will no longer be offering weekly sales. Starting February 1st, they are going to drop ALL their prices to an "Everyday Low" price (similar to Wal-Mart). They'll also offer a "Monthly Value" on select items. I have a feeling these will be seasonal products. Then on the 1st and 3rd Friday of each month, they'll have Clearance prices on their "Best Price" items.
What does this mean for the frugal shopper? Less sales and probably fewer coupons. Pricing has always been a marketing strategy for Retailers. Is a shopper more likely to buy an item if they knew it was marked down 50%+ from the original price or does the Retailer go ahead and mark it down 50%+ from the start? It will be interesting to see how consumers respond.
Read more about JC Penney's changes here.
What are your thoughts?
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